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Budget versus actual finance dashboard

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Management reporting model (teaching data) · 2025 · Reporting build

How quickly can management see where budget variance is coming from? I roll departments, chart-of-account mappings, actuals, budget, prior period, and prior year into variance views across G&A, R&D, customer support, and sales and marketing.

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6SectionExpensesSectionExpensesDepartmentsAll
7Section(Multiple Items)SectionExpensesSectionExpenses
8P&LActual
9Revenue & Gross MarginRevenueGross marginCustomer SupportGeneral & AdministrativeResearch & DevelopmentSales & MarketingSectionExpensesBvA: Rev, GP, EBITDABudgetActualVar to Budget Income ($)Var to Budget Income (%)BvA: Opex By DeptBudgetActualVar to Budget Expense ($)Var to Budget Expense (%)BvA: Opex By Cost TypeBudgetActualVar to Budget Expense ($)Var to Budget Expense (%)Customer SupportGeneral & AdministrativeResearch & DevelopmentSales & MarketingSectionExpensesIncome801,118
10Jan-24112,14687.3%Jan-2411,40530,76221,04836,672Revenue806,240801,118(5,122)-1%Customer Support151,80482,87368,93183.2%Advertising245,241130,261114,98088.3%Jan-2411,40530,76221,04836,672Cost of Goods Sold141,454
11Feb-24115,51181.3%Feb-2411,74730,14621,35837,610Gross Profit782,846659,664(123,182)-19%General & Administrative248,465219,33029,13413.3%Other G&A292,884212,90979,97537.6%Feb-2411,74730,14621,35837,610Gross Profit659,664
12Mar-24112,04585.2%Mar-2411,77830,57921,71037,645Customer Support82,873EBITDA(159,366)(54,486)104,879192%Research & Development184,162154,09830,06419.5%Payroll327,740264,46463,27623.9%Mar-2411,77830,57921,71037,645Customer Support82,873Expenses714,150
13Apr-24115,40775.1%Apr-2411,83531,09522,36138,118General & Administrative219,330Grand Total1,429,7211,406,295(23,425)-2%Sales & Marketing357,781257,84999,93338.8%Professional Fees76,346106,516(30,170)-28.3%Apr-2411,83531,09522,36138,118General & Administrative219,330Advertising130,261
14May-24111,94482.0%May-2412,19032,27822,72336,197Research & Development154,098Grand Total942,212714,150228,06231.9%Grand Total942,212714,150228,06231.9%May-2412,19032,27822,72336,197Research & Development154,098Advertising & Marketing80,712
15Jun-24115,30379.9%Jun-2412,02431,63223,12835,274Sales & Marketing257,849Jun-2412,02431,63223,12835,274Sales & Marketing257,849Conferences & Events49,549
16Jul-24118,76285.8%Jul-2411,89532,83921,77036,332Grand Total714,150Jul-2411,89532,83921,77036,332Grand Total714,150Other G&A212,909
17Section(Multiple Items)SectionExpensesSectionExpensesPayroll264,464
18Professional Fees106,516
19AvPP: Rev, GP, EBITDAPrior PeriodActualVar to Prior Period ($)Var to Prior Period (%)AvPP: Opex By DeptPrior PeriodActualVar to Prior Period ($)Var to Prior Period (%)AvPP: Opex By Cost TypePrior PeriodActualVar to Prior Period ($)Var to Prior Period (%)EBITDA(54,486)
20Revenue747,345801,11853,7737.2%Customer Support74,26382,8738,61111.6%Advertising146,367130,261(16,106)-11.0%Other Income0
21Gross Profit623,631659,66436,0335.8%General & Administrative191,875219,33027,45514.3%Other G&A184,365212,90928,54415.5%Other Expenses2,068
22EBITDA(60,245)(54,486)5,7589.6%Research & Development144,060154,09810,0397.0%Payroll255,694264,4648,7703.4%Interest Expense74,437
23Grand Total1,310,7311,406,29595,5647.3%Sales & Marketing273,679257,849(15,830)-5.8%Professional Fees97,450106,5169,0669.3%Net Other Income(76,505)
24SectionExpensesSectionExpensesGrand Total683,876714,15030,2744.4%Grand Total683,876714,15030,2744.4%SectionExpensesSectionExpensesNet Income(130,991)
25Grand Total2,130,909
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27AdvertisingOther G&APayrollProfessional FeesAdvertising130,261Section(Multiple Items)SectionExpensesSectionExpensesAdvertisingOther G&APayrollProfessional FeesAdvertising130,261
28Jan-2419,43229,52936,26514,661Other G&A212,909Jan-2419,43229,52936,26514,661Other G&A212,909
29Feb-2419,95329,35037,04514,514Payroll264,464AvPY: Rev, GP, EBITDAPrior YearActualVar to Prior Year ($)Var to Prior Year (%)AvPY: Opex By DeptPrior YearActualVar to Prior Year ($)Var to Prior Year (%)AvPY: Opex By Cost TypePrior YearActualVar to Prior Year ($)Var to Prior Year (%)Feb-2419,95329,35037,04514,514Payroll264,464
30Mar-2419,83529,40837,53014,939Professional Fees106,516Revenue714,351801,11886,76712.1%Customer Support73,14882,8739,72513.3%Advertising144,549130,261(14,288)-9.9%Mar-2419,83529,40837,53014,939Professional Fees106,516
31Apr-2419,78730,15438,09215,375Grand Total714,150Gross Profit558,738659,664100,92518.1%General & Administrative179,361219,33039,97022.3%Other G&A170,316212,90942,59425.0%Apr-2419,78730,15438,09215,375Grand Total714,150
32May-2418,02931,22838,61415,516EBITDA(111,344)(54,486)56,85851.1%Research & Development134,084154,09820,01414.9%Payroll263,572264,4648920.3%May-2418,02931,22838,61415,516
33Jun-2416,40131,06739,06115,528Grand Total1,161,7451,406,295244,55021.1%Sales & Marketing283,489257,849(25,640)-9.0%Professional Fees91,646106,51614,87016.2%Jun-2416,40131,06739,06115,528
34Jul-2416,82332,17337,85715,983Grand Total670,082714,15044,0686.6%Grand Total670,082714,15044,0686.6%Jul-2416,82332,17337,85715,983
35BudgetRevenueGross ProfitEBITDA
36A (+)100%
37B (+)
38A (-)1%19%
39B (-)99%81%
40text1% miss19% miss100% hit
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42Prior PeriodRevenueGross ProfitEBITDA
43A (+)7%6%10%
44B (+)93%94%90%
45A (-)
46B (-)
47text7% hit6% hit10% hit
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49Prior YearRevenueGross ProfitEBITDA
50A (+)12%18%51%
51B (+)88%82%49%
52A (-)
53B (-)
54text12% hit18% hit51% hit
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56MetricRevenueGross ProfitEBITDA
57Variance (Budget)(5,122)(123,182)104,879
58Variance (Prior Period)53,77336,0335,758
59Variance (Prior Year)86,767100,92556,858
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61TextRevenueGross ProfitEBITDA
62Variance (Budget)Missed BudgetMissed BudgetExceeded Budget
63Variance (Prior Period)Exceeded BudgetExceeded BudgetExceeded Budget
64Variance (Prior Year)Exceeded BudgetExceeded BudgetExceeded Budget