← Archive
Budget versus actual finance dashboard
Download XLSX workbook · 1.4 MBManagement reporting model (teaching data) · 2025 · Reporting build
How quickly can management see where budget variance is coming from? I roll departments, chart-of-account mappings, actuals, budget, prior period, and prior year into variance views across G&A, R&D, customer support, and sales and marketing.
| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | AA | AB | AC | AD | AE | AF | AG | AH | AI | AJ | AK | AL | AM | AN | AO | AP | AQ | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | |||||||||||||||||||||||||||||||||||||||||||
| 2 | |||||||||||||||||||||||||||||||||||||||||||
| 3 | |||||||||||||||||||||||||||||||||||||||||||
| 4 | |||||||||||||||||||||||||||||||||||||||||||
| 5 | |||||||||||||||||||||||||||||||||||||||||||
| 6 | Section | Expenses | Section | Expenses | Departments | All | |||||||||||||||||||||||||||||||||||||
| 7 | Section | (Multiple Items) | Section | Expenses | Section | Expenses | |||||||||||||||||||||||||||||||||||||
| 8 | P&L | Actual | |||||||||||||||||||||||||||||||||||||||||
| 9 | Revenue & Gross Margin | Revenue | Gross margin | Customer Support | General & Administrative | Research & Development | Sales & Marketing | Section | Expenses | BvA: Rev, GP, EBITDA | Budget | Actual | Var to Budget Income ($) | Var to Budget Income (%) | BvA: Opex By Dept | Budget | Actual | Var to Budget Expense ($) | Var to Budget Expense (%) | BvA: Opex By Cost Type | Budget | Actual | Var to Budget Expense ($) | Var to Budget Expense (%) | Customer Support | General & Administrative | Research & Development | Sales & Marketing | Section | Expenses | Income | 801,118 | |||||||||||
| 10 | Jan-24 | 112,146 | 87.3% | Jan-24 | 11,405 | 30,762 | 21,048 | 36,672 | Revenue | 806,240 | 801,118 | (5,122) | -1% | Customer Support | 151,804 | 82,873 | 68,931 | 83.2% | Advertising | 245,241 | 130,261 | 114,980 | 88.3% | Jan-24 | 11,405 | 30,762 | 21,048 | 36,672 | Cost of Goods Sold | 141,454 | |||||||||||||
| 11 | Feb-24 | 115,511 | 81.3% | Feb-24 | 11,747 | 30,146 | 21,358 | 37,610 | Gross Profit | 782,846 | 659,664 | (123,182) | -19% | General & Administrative | 248,465 | 219,330 | 29,134 | 13.3% | Other G&A | 292,884 | 212,909 | 79,975 | 37.6% | Feb-24 | 11,747 | 30,146 | 21,358 | 37,610 | Gross Profit | 659,664 | |||||||||||||
| 12 | Mar-24 | 112,045 | 85.2% | Mar-24 | 11,778 | 30,579 | 21,710 | 37,645 | Customer Support | 82,873 | EBITDA | (159,366) | (54,486) | 104,879 | 192% | Research & Development | 184,162 | 154,098 | 30,064 | 19.5% | Payroll | 327,740 | 264,464 | 63,276 | 23.9% | Mar-24 | 11,778 | 30,579 | 21,710 | 37,645 | Customer Support | 82,873 | Expenses | 714,150 | |||||||||
| 13 | Apr-24 | 115,407 | 75.1% | Apr-24 | 11,835 | 31,095 | 22,361 | 38,118 | General & Administrative | 219,330 | Grand Total | 1,429,721 | 1,406,295 | (23,425) | -2% | Sales & Marketing | 357,781 | 257,849 | 99,933 | 38.8% | Professional Fees | 76,346 | 106,516 | (30,170) | -28.3% | Apr-24 | 11,835 | 31,095 | 22,361 | 38,118 | General & Administrative | 219,330 | Advertising | 130,261 | |||||||||
| 14 | May-24 | 111,944 | 82.0% | May-24 | 12,190 | 32,278 | 22,723 | 36,197 | Research & Development | 154,098 | Grand Total | 942,212 | 714,150 | 228,062 | 31.9% | Grand Total | 942,212 | 714,150 | 228,062 | 31.9% | May-24 | 12,190 | 32,278 | 22,723 | 36,197 | Research & Development | 154,098 | Advertising & Marketing | 80,712 | ||||||||||||||
| 15 | Jun-24 | 115,303 | 79.9% | Jun-24 | 12,024 | 31,632 | 23,128 | 35,274 | Sales & Marketing | 257,849 | Jun-24 | 12,024 | 31,632 | 23,128 | 35,274 | Sales & Marketing | 257,849 | Conferences & Events | 49,549 | ||||||||||||||||||||||||
| 16 | Jul-24 | 118,762 | 85.8% | Jul-24 | 11,895 | 32,839 | 21,770 | 36,332 | Grand Total | 714,150 | Jul-24 | 11,895 | 32,839 | 21,770 | 36,332 | Grand Total | 714,150 | Other G&A | 212,909 | ||||||||||||||||||||||||
| 17 | Section | (Multiple Items) | Section | Expenses | Section | Expenses | Payroll | 264,464 | |||||||||||||||||||||||||||||||||||
| 18 | Professional Fees | 106,516 | |||||||||||||||||||||||||||||||||||||||||
| 19 | AvPP: Rev, GP, EBITDA | Prior Period | Actual | Var to Prior Period ($) | Var to Prior Period (%) | AvPP: Opex By Dept | Prior Period | Actual | Var to Prior Period ($) | Var to Prior Period (%) | AvPP: Opex By Cost Type | Prior Period | Actual | Var to Prior Period ($) | Var to Prior Period (%) | EBITDA | (54,486) | ||||||||||||||||||||||||||
| 20 | Revenue | 747,345 | 801,118 | 53,773 | 7.2% | Customer Support | 74,263 | 82,873 | 8,611 | 11.6% | Advertising | 146,367 | 130,261 | (16,106) | -11.0% | Other Income | 0 | ||||||||||||||||||||||||||
| 21 | Gross Profit | 623,631 | 659,664 | 36,033 | 5.8% | General & Administrative | 191,875 | 219,330 | 27,455 | 14.3% | Other G&A | 184,365 | 212,909 | 28,544 | 15.5% | Other Expenses | 2,068 | ||||||||||||||||||||||||||
| 22 | EBITDA | (60,245) | (54,486) | 5,758 | 9.6% | Research & Development | 144,060 | 154,098 | 10,039 | 7.0% | Payroll | 255,694 | 264,464 | 8,770 | 3.4% | Interest Expense | 74,437 | ||||||||||||||||||||||||||
| 23 | Grand Total | 1,310,731 | 1,406,295 | 95,564 | 7.3% | Sales & Marketing | 273,679 | 257,849 | (15,830) | -5.8% | Professional Fees | 97,450 | 106,516 | 9,066 | 9.3% | Net Other Income | (76,505) | ||||||||||||||||||||||||||
| 24 | Section | Expenses | Section | Expenses | Grand Total | 683,876 | 714,150 | 30,274 | 4.4% | Grand Total | 683,876 | 714,150 | 30,274 | 4.4% | Section | Expenses | Section | Expenses | Net Income | (130,991) | |||||||||||||||||||||||
| 25 | Grand Total | 2,130,909 | |||||||||||||||||||||||||||||||||||||||||
| 26 | |||||||||||||||||||||||||||||||||||||||||||
| 27 | Advertising | Other G&A | Payroll | Professional Fees | Advertising | 130,261 | Section | (Multiple Items) | Section | Expenses | Section | Expenses | Advertising | Other G&A | Payroll | Professional Fees | Advertising | 130,261 | |||||||||||||||||||||||||
| 28 | Jan-24 | 19,432 | 29,529 | 36,265 | 14,661 | Other G&A | 212,909 | Jan-24 | 19,432 | 29,529 | 36,265 | 14,661 | Other G&A | 212,909 | |||||||||||||||||||||||||||||
| 29 | Feb-24 | 19,953 | 29,350 | 37,045 | 14,514 | Payroll | 264,464 | AvPY: Rev, GP, EBITDA | Prior Year | Actual | Var to Prior Year ($) | Var to Prior Year (%) | AvPY: Opex By Dept | Prior Year | Actual | Var to Prior Year ($) | Var to Prior Year (%) | AvPY: Opex By Cost Type | Prior Year | Actual | Var to Prior Year ($) | Var to Prior Year (%) | Feb-24 | 19,953 | 29,350 | 37,045 | 14,514 | Payroll | 264,464 | ||||||||||||||
| 30 | Mar-24 | 19,835 | 29,408 | 37,530 | 14,939 | Professional Fees | 106,516 | Revenue | 714,351 | 801,118 | 86,767 | 12.1% | Customer Support | 73,148 | 82,873 | 9,725 | 13.3% | Advertising | 144,549 | 130,261 | (14,288) | -9.9% | Mar-24 | 19,835 | 29,408 | 37,530 | 14,939 | Professional Fees | 106,516 | ||||||||||||||
| 31 | Apr-24 | 19,787 | 30,154 | 38,092 | 15,375 | Grand Total | 714,150 | Gross Profit | 558,738 | 659,664 | 100,925 | 18.1% | General & Administrative | 179,361 | 219,330 | 39,970 | 22.3% | Other G&A | 170,316 | 212,909 | 42,594 | 25.0% | Apr-24 | 19,787 | 30,154 | 38,092 | 15,375 | Grand Total | 714,150 | ||||||||||||||
| 32 | May-24 | 18,029 | 31,228 | 38,614 | 15,516 | EBITDA | (111,344) | (54,486) | 56,858 | 51.1% | Research & Development | 134,084 | 154,098 | 20,014 | 14.9% | Payroll | 263,572 | 264,464 | 892 | 0.3% | May-24 | 18,029 | 31,228 | 38,614 | 15,516 | ||||||||||||||||||
| 33 | Jun-24 | 16,401 | 31,067 | 39,061 | 15,528 | Grand Total | 1,161,745 | 1,406,295 | 244,550 | 21.1% | Sales & Marketing | 283,489 | 257,849 | (25,640) | -9.0% | Professional Fees | 91,646 | 106,516 | 14,870 | 16.2% | Jun-24 | 16,401 | 31,067 | 39,061 | 15,528 | ||||||||||||||||||
| 34 | Jul-24 | 16,823 | 32,173 | 37,857 | 15,983 | Grand Total | 670,082 | 714,150 | 44,068 | 6.6% | Grand Total | 670,082 | 714,150 | 44,068 | 6.6% | Jul-24 | 16,823 | 32,173 | 37,857 | 15,983 | |||||||||||||||||||||||
| 35 | Budget | Revenue | Gross Profit | EBITDA | |||||||||||||||||||||||||||||||||||||||
| 36 | A (+) | 100% | |||||||||||||||||||||||||||||||||||||||||
| 37 | B (+) | ||||||||||||||||||||||||||||||||||||||||||
| 38 | A (-) | 1% | 19% | ||||||||||||||||||||||||||||||||||||||||
| 39 | B (-) | 99% | 81% | ||||||||||||||||||||||||||||||||||||||||
| 40 | text | 1% miss | 19% miss | 100% hit | |||||||||||||||||||||||||||||||||||||||
| 41 | |||||||||||||||||||||||||||||||||||||||||||
| 42 | Prior Period | Revenue | Gross Profit | EBITDA | |||||||||||||||||||||||||||||||||||||||
| 43 | A (+) | 7% | 6% | 10% | |||||||||||||||||||||||||||||||||||||||
| 44 | B (+) | 93% | 94% | 90% | |||||||||||||||||||||||||||||||||||||||
| 45 | A (-) | ||||||||||||||||||||||||||||||||||||||||||
| 46 | B (-) | ||||||||||||||||||||||||||||||||||||||||||
| 47 | text | 7% hit | 6% hit | 10% hit | |||||||||||||||||||||||||||||||||||||||
| 48 | |||||||||||||||||||||||||||||||||||||||||||
| 49 | Prior Year | Revenue | Gross Profit | EBITDA | |||||||||||||||||||||||||||||||||||||||
| 50 | A (+) | 12% | 18% | 51% | |||||||||||||||||||||||||||||||||||||||
| 51 | B (+) | 88% | 82% | 49% | |||||||||||||||||||||||||||||||||||||||
| 52 | A (-) | ||||||||||||||||||||||||||||||||||||||||||
| 53 | B (-) | ||||||||||||||||||||||||||||||||||||||||||
| 54 | text | 12% hit | 18% hit | 51% hit | |||||||||||||||||||||||||||||||||||||||
| 55 | |||||||||||||||||||||||||||||||||||||||||||
| 56 | Metric | Revenue | Gross Profit | EBITDA | |||||||||||||||||||||||||||||||||||||||
| 57 | Variance (Budget) | (5,122) | (123,182) | 104,879 | |||||||||||||||||||||||||||||||||||||||
| 58 | Variance (Prior Period) | 53,773 | 36,033 | 5,758 | |||||||||||||||||||||||||||||||||||||||
| 59 | Variance (Prior Year) | 86,767 | 100,925 | 56,858 | |||||||||||||||||||||||||||||||||||||||
| 60 | |||||||||||||||||||||||||||||||||||||||||||
| 61 | Text | Revenue | Gross Profit | EBITDA | |||||||||||||||||||||||||||||||||||||||
| 62 | Variance (Budget) | Missed Budget | Missed Budget | Exceeded Budget | |||||||||||||||||||||||||||||||||||||||
| 63 | Variance (Prior Period) | Exceeded Budget | Exceeded Budget | Exceeded Budget | |||||||||||||||||||||||||||||||||||||||
| 64 | Variance (Prior Year) | Exceeded Budget | Exceeded Budget | Exceeded Budget |